Director, Marketing Operations

ConnectWise is an industry and Global leading software company with over 3,000 colleagues in North America, EMEA and APAC. As a community-driven software company dedicated to the success of technology solution providers, our suite helps over 45,000 of our partners manage their businesses better, sell more efficiently, automate service delivery, and remotely control technology so they can consistently deliver amazing customer experiences.

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Curious? Read this opportunity to learn how YOU can make a difference at ConnectWise!

General Summary

The Director of Marketing Operations is responsible for leading a team of entry-level to experienced professionals focused on designing and optimizing the lead management process, establishing and executing the marketing technology and data strategy, delivering performance analytics and reporting, and enabling operational excellence across the Marketing organization. This role supports the Marketing function by developing and enhancing processes, technologies, and cross-functional partnerships that drive pipeline growth, improve operational efficiency, and support business decision-making.

Essential Duties & Responsibilities

• Sets goals and objectives for team members for achievement of operational results.
• Typically manages multiple teams that are led by experienced managers.
• Influences others to accept practices and approaches.
• Interacts with executive leadership and others concerning matters of significance to ConnectWise.
• Owns short- to mid-term strategy execution and operational direction of the Marketing Operations team in alignment with ConnectWise objectives.
• Sets the Marketing Operations strategy and priorities and leads, develops, and coaches the team against clear goals and business outcomes.
• Leads and prioritizes the daily activities of the team.
• Manages, mentors, and coaches to develop a collaborative and dynamic team.
• Coordinates cross-functional communication to align on initiatives and strategies that drive efficiency and business performance.
• Partners across Marketing, Sales, SDR, Sales Operations, Revenue Operations, Finance, and Legal to align goals, processes, data definitions, and execution.

Marketing Operations & Lifecycle Management

• Leads lifecycle and funnel operations across the organization.
• Owns the end-to-end lead lifecycle, including lead definitions, scoring methodologies, routing processes, service-level agreements (SLAs), and sales handoff requirements.
• Identifies and resolves process gaps affecting lead quality, conversion rates, pipeline velocity, and seller productivity.
• Monitors and strives to maintain high levels of quality, accuracy, and process consistency across marketing operations and workflow planning efforts.
• Creates and drives a vision for system design and management that supports digital marketing operations and revenue growth.

Marketing Technology & Data Strategy

• Owns the marketing technology and data strategy, including architecture, integrations, vendor management, system adoption, governance, data quality, and compliance.
• Develops and maintains the marketing technology stack and ensures appropriate integration with CRM, sales automation, business intelligence, and AI-enabled technologies.
• Researches, evaluates, and implements third-party technologies that improve collaboration, efficiency, reporting, and operational effectiveness.
• Supports and drives technology adoption across teams while maximizing the value and effectiveness of technology investments.
• Collaborates with the Legal team regarding marketing-relevant regulations and ensures departmental compliance with applicable regulatory and data governance requirements.

Pipeline Planning, Analytics & Reporting

• Owns pipeline reporting, source targets, attribution methodologies, KPI definitions, executive dashboards, and performance reporting.
• Delivers marketing performance reporting and analysis to support strategic business decisions and improve overall marketing performance.
• Translates performance insights into actionable recommendations that improve conversion rates, pipeline velocity, program ROI, and investment decisions.
• Monitors the accuracy and efficient distribution of business intelligence across the organization and recommends enhancements as business needs evolve.
• Identifies inefficiencies, operational gaps, and reporting opportunities and drives continuous improvement initiatives.

Cross-Functional Leadership

• Leads cross-functional change management initiatives and drives complex projects through implementation.
• Communicates risks, recommendations, and operational impacts to stakeholders and executive leadership.
• Builds strong partnerships across Marketing, Sales, Revenue Operations, Finance, Legal, and executive teams to ensure alignment and successful execution of strategic initiatives.

Knowledge, Skills, and/or Abilities Required

• Exceptional leadership and customer service skills.
• Ability to make decisions that have significant impact on organizational performance and business outcomes.
• Strong organizational skills with the ability to provide strategic direction and operational leadership.
• Professional presence suitable for interaction with executive leadership, customers, and internal stakeholders.
• Excellent presentation, communication, and stakeholder management skills.
• Organized, detail-oriented, and self-motivated.
• Technology savvy with strong business acumen.
• Ability to translate technical concepts into clear business recommendations.
• Strong problem-solving and analytical capabilities across multiple operational domains.
• Proven ability to design and manage complex, cross-functional, multi-stakeholder initiatives.
• Strong knowledge of lead management, funnel optimization, marketing attribution, pipeline analytics, and revenue-generating processes.
• Experience with marketing technology ecosystems, data governance, compliance, and reporting frameworks.
• Experience leveraging AI, automation, and advanced analytics to improve business outcomes.

Educational/Vocational/Previous Experience Recommendations

• Bachelor's degree in Business, Marketing, Technology, Analytics, or a related field, or equivalent business experience.
• 10+ years of progressive experience in Marketing Operations, Revenue Operations, Sales Operations, or related functions.
• 6+ years of people leadership and team management experience.
• Demonstrated experience owning and optimizing lead lifecycle processes, funnel operations, and marketing-to-sales alignment.
• Experience with Marketing Automation Platforms, CRM systems, Business Intelligence tools, data platforms, and AI/GenAI technologies.
• Proven experience delivering executive-level reporting, KPI frameworks, attribution models, and pipeline analytics.

Working Conditions

• Onsite/Hybrid/Remote depending on location.
• 0-10% travel may be required.

ConnectWise is an Equal Opportunity Employer, dedicated to building a diverse and inclusive workforce and providing a workplace free from discrimination and harassment. ConnectWise provides equal employment opportunities to all employees and applicants without regard to race, ethnicity, color, religion, age, sex (including pregnancy), sexual orientation, gender, gender identity or expression, ancestry, national origin, citizenship status, physical or mental disability, genetic information, military/veteran status, marital status, familial or parental status, or any other characteristic or status protected by applicable federal, state and local laws.

The statements above are intended to describe the general nature and level of work being performed by individuals assigned to this job. Other duties may be assigned as needed. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions of the job and/or to receive other benefits and privileges of employment. If you need a reasonable accommodation for any part of the application and hiring process, please contact us at talentacquisition@connectwise.com or 1-800-671-6898.